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5 Ways Graphic Design Can Inspire Your Business

Written by Tom on July 28, 2022

Here's an astonishing fact: our brains can process images 60,000 times faster than text and retain visual information longer. So that picture really is worth a thousand words – or even more. 

Graphic design can make a massive difference in how your customers perceive your brand, and a whopping 94% will ditch your website if they think the aesthetics aren't up to scratch. 

We've helped thousands of businesses in the region access great graphic design in Exeter. But if you're still not convinced it can make a difference for your business, try these 5 excellent and inspirational benefits for size!

1. Make a great first impression

It's a business cliche as old as the hills, but that doesn't make it any less relevant for your business today. Because the first interaction between you and a new customer always sets the tone for your entire relationship.

Bold and beautiful graphics tell your story better than any words. Colours, fonts and images combine to convey your unique message. So when your customers pick up your flyer and do their research by visiting your website, your landing page needs to communicate that vision. And the best way to do that is with gorgeous graphic design.

2. Engage and entertain

A wall of text is a big turn-off for your audience. But add a cheery and engaging infographic, and your content instantly becomes three times more interesting than text alone. 

As human beings, we're hard-wired to absorb information visually. And amazingly enough, we remember 65% of the information conveyed in an image against 10% for text up to three days later. Still not a good enough reason to incorporate beautiful design elements in your website? Then consider this: articles containing images get 94% more views than just text. 

Still not convinced, then consider this: 92% of customers say visually engaging content is the most significant single factor in making a purchase. So if converting leads into sales is critical for your business, you need inspiring graphic design.

3. Show your credibility

Every business wants to make life easier for its customers and relieve potential pain points. It's one of the best ways to build credibility and trust with your audience. And you won't be surprised to know that creating a consistent, recognisable brand aesthetic will help your business achieve authenticity and authority.

First, create beautifully designed and implemented content that adds value for your customer. Then your audience will likely turn to you again when they need help solving a particular problem. It's the key to building a devoted following, and graphic design is central to establishing visual consistency and trust.

4. Build brand visibility

Every brand yearns to be as recognisable as Apple or Nike. And that depends on developing unique visual assets, including your logo, website and company colours. Of course, it won't happen overnight, but working hard on those graphic design elements can really inspire your business to great heights!

We'll start by establishing your brand's unique personality. So think of who your brand would be as a person – how they'd talk and dress, and what they'd do better than anyone else. Then infuse that personality into your logo and other visual branding elements. 

Don't dismiss the effect that the right typography and colours can have on engaging with your audience. Colour psychology is the secret behind some of the most influential brands in the world, so we'll help you find the right palette to express your identity and impress your audience.

5. Impress potential customers

What's the best way to impress new contacts and stay top of mind? Great graphic design, of course!

Integrating slick print marketing assets like business cards and flyers with a well-designed website is unbeatable when you want to keep pushing those key messages. And the more creative you get with your visual content, the more you'll kill off the competition by becoming the go-to business in your market.

But don't overdo it. Make sure your visual assets stay on-brand with the consistent use of your logo and colours. On the other hand, don't overwhelm your potential customers with oceans of boring and unreadable text. And don't forget to add your CTA and contact information. Creating design-driven marketing assets inspires customers to use your business, but they'll go elsewhere if they don't know where to find you.

Elevate your business with graphic design from Nettl

Business is hard. But great graphic design can make it so much easier. At Nettl, we've helped thousands of companies with print, signage, websites and graphic design in Exeter. And we can help you grow and thrive with our full range of creative services. So why not elevate your business and get in touch today?

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