B! Health & Fitness is a family-run group of two gyms that are located in Lyme Regis and Honiton in Devon. The clubs both offer personal training, nutritional advice, body metric assessments, and remote coaching.
An important focus for the business is to support health and wellbeing outside of the gym facilities and since founding the business in 2014 Team B! along with their supporters and members have raised over £10,000 for charities such as Macmillan Cancer Research, Lyme Regis RNLI, Honiton Admiral Nurse Dementia Campaign and Lyme Regis Memory Café.
The owner of the business, Craig approached us regarding the design and build of a brand-new purpose-built responsive website to help grow the business. The main goal was to make the memberships and pricing structure simpler to understand and to increase website conversions.
We did this by restructuring the Home and Gym landing pages to ensure any questions were answered in a logical order and concise way. The improved user experience means that website visitors now move from 'What does this gym do?', to 'What do the facilities look like?' and finally 'Which membership is right for me and how do I purchase it?' in the shortest amount of time.
Craig was extremely happy with the new website and has since reported on the positive feedback he has had from Gym members as well as the number of new sign-ups he has received from the website.