The client
GM Insurance, a local insurance brokerage based in Exeter with a national reach, faced the challenge of revamping its online presence to better represent its brand and services.
The brief
They approached us with the task of delivering a totally refreshed website that not only highlighted their local and national coverage but also injected personality and a unique touch to help them stand out in the competitive insurance market.
How we helped
Understanding the client's need for a distinctive and engaging website, we set to work on creating a series of custom illustrations in GM Insurance's brand style. These illustrations not only added character to the site but also contributed to a more approachable and personable presentation of their services. By incorporating these illustrations into the website design, we were able to create a truly unique online experience for GM Insurance's customers.
Given the extensive range of services offered by GM Insurance, the project required the design and development of over 40 pages. We tackled this challenge head-on, ensuring that each page was carefully crafted to deliver a consistent look and feel while providing clear, concise information about the various insurance solutions available. We also focused on creating an easy-to-navigate and user-friendly website, enabling visitors to find the information they need quickly and efficiently.
With a keen eye for detail and a commitment to delivering a tailored solution, we completed the project with a quick turnaround, much to the satisfaction of the client. GM Insurance was extremely pleased with the design and the overall outcome of their new website. The combination of custom illustrations, well-organised content, and an easy-to-use interface resulted in a refreshed online presence that effectively communicates their brand values and insurance offerings.
The end result
In conclusion, the collaboration between GM Insurance and Nettl of Exeter led to a distinctive, visually appealing, and highly functional website that sets them apart in the insurance industry. By understanding the client's objectives and challenges, we were able to deliver a tailored solution that not only meets their needs but also exceeds their expectations.
