Apple Taxis

The Client

Apple Taxis Exeter is one of the largest private-hire taxi companies operating in and around Exeter, with around 300 vehicles and a central office near St David’s Station in Exeter. They provide a 24/7 service covering standard rides, airport transfers (they have a presence at Exeter International Airport), student-friendly services for Exeter College and the University of Exeter, and eco-friendly options with many hybrid or electric vehicles.

The Brief

Apple Taxis approached us in urgent need of a website refresh. Their existing site was several years old and had fallen behind competitors in both functionality and user experience.

The new website needed to make it as easy as possible for users to contact the company to book a taxi or to download the Apple Taxis app from the Google Play or Apple App Store. The target audience comprised people in the Exeter area looking for a reliable, 24/7 taxi service.

How We Helped

We designed and built a bold, visually striking, interactive, and fully responsive website tailored to the needs of Apple Taxis. Our approach focused on:

• Modern design: A clean, engaging layout that resonates with the target audience.
• User experience: Intuitive navigation, quick access to key information, and a seamless enquiry process.
• Clear calls to action: Multiple touchpoints for phone, email, and app downloads, making it effortless for users to get in touch or book a ride.

The End Result

The client was thrilled with the final website, which not only exceeded expectations in design, usability, and functionality but also delivered a significant boost in user engagement. The combination of a sleek, modern design and carefully tailored on-page SEO ensured the site achieved high visibility, attracting and retaining visitors while making it effortless for users to book taxis or download the app.

The end result is a website that truly reflects Apple Taxis’ brand and commitment to providing a reliable, 24/7 service.