Grab the attention of people passing by
Effectively utilising signage can work wonders for tapping into the potential of passers-by. If you have a prominent location such as a shop, office or salon where people pass by or are visiting your business neighbours, these are people that don’t know who you are and what you do. The perfect advertising opportunity is on your doorstep. With high quality and attention-grabbing signage, you’re more likely to gain their interest to pop in there and then, or remember you for another time. Think of all the missed opportunities if you don’t have any signs and they have no idea you existed.
Keep things organised and people in the right place
Signs aren’t all to do with sales and converting customers. Giving directions, information and guidance helps keep things organised. From directing staff and visitors around large offices and campuses, to displaying names and numbers on doors. Think how often people look at signs to help give them reassurance they’re heading in the right direction. Wayfinding signs, business signs and internal signs all help to build the overall visitor journey. Ever useful for schools and colleges with large campuses to aid navigation too.