It’s easy to be scared of SEO. It’s always capitalised, looks looming, and is web-related. We understand. However, it’s nothing to be afraid of. It’s made up of multiple elements, mainly to do with keywords and content. Doing it well and doing it consistently can help boost traffic to your website.
We have years of experience optimising websites for our clients. Whether you have a dog grooming salon, sell original art, or work in construction – we can help you reach people who are searching for what you offer. Pop in to see us in our studio in Marsh Barton, Exeter or give us a call and speak to one of our SEO specialists. We have a dedicated team who can get your website climbing to the top of Google with one of our SEO Packages...
“What are keywords?” I hear you ask. They are words or phrases that people use to find content online. It’s been a while since keywords were the only SEO technique that made a difference, but that doesn’t mean they aren’t still important. Our dedicated team will ensure that the keywords are well-researched, carefully chosen, and used in a considered way throughout your content. We look for the keywords that have high search rates and low competition to get you climbing the search engine rankings.
You’re nothing without your content. It’s an essential part of SEO because it's an element you use to reach and engage users. Quality and engaging content keeps people coming to your site. As an example, you might own a self-catering property and want to increase your visibility, to do so you could publish a series of blogs about what to do in the local area and events that happen nearby. When a person who wanted to know about a holiday went looking for that information, your blog would likely be ranked for that search term and give them useful information for what they're looking for. This quality content will help drive traffic to your site and help search engines rank you as your site will be relevant to what people are searching for.
It’s great to have a digital marketing and Search Engine Optimisation strategy implemented on your website and across associated digital platforms. However, the key to success with SEO is to continually evolve. If your site isn’t regularly evaluated and updated over time, it will reach a point where it can no longer improve. Our SEO packages ensure that your website is constantly monitored by our specialist search team meaning your site will never fall too far behind Google’s algorithm changes.