The brief
Exeter's premier taxi company, Apple Taxis, presented an intriguing challenge to Nettl of Exeter. The task? Crafting a brand new, mobile-friendly website with a focus on servicing the bustling student travel segment within Exeter. In the uber-competitive taxi market, the website needed to capture attention instantly, direct users efficiently to booking options, and deliver a high-quality user experience, all the while linking seamlessly with an external booking site.
In the capable hands of the Nettl team, the project swiftly took shape. The goal was to establish an intuitive and engaging online presence for Apple Taxis within a tight timeframe of less than 10 weeks. Our web designers plunged into the task with dedication and creativity, resulting in a slick website design and build; and the launch was executed well within the deadline.
The end result
The final website design boasts a sleek dark colour scheme, offset by bold yellow calls to action to engage users and draw attention to the most important conversion points. The design team prioritised user experience, cutting through the clutter to create a simplified user journey that ensures customers can find exactly what they need without unnecessary detours.
