bethebrand

The Client

bethebrand develops specialist marketing software that enables financial services organisations to manage workflows, digital assets and compliance from a single, auditable platform. Trusted by leading organisations including Allianz, British Gas and the Ministry of Defence, their suite of SaaS products helps marketing and compliance teams collaborate more efficiently while maintaining complete control over their content and approval processes.

The Brief

bethebrand approached us to transform their website into a platform that reflected the quality of both their software and the prestigious organisations they work with. Their existing website lacked clarity, making it difficult for prospective customers to understand the different products available or navigate to the solutions most relevant to their needs.

The new website needed to appeal to senior marketing and compliance professionals within large organisations, communicating the power of the platform through a clean, intuitive user experience. Alongside a complete redesign, the project also required a new suite of illustrations that would help explain complex software features in a clear and engaging way.

How We Helped

We designed and developed a bespoke, fully responsive website that positions bethebrand as a leading SaaS provider within the financial services sector. Our approach focused on:

Strategic website structure: We completely reworked the site’s architecture, separating products and solutions into clearly defined sections and sub-categories. This enables visitors to quickly discover software tailored to their specific requirements, including Digital Asset Management, CommsBuilder and SeeDynamic.

Modern SaaS design: We created a clean, professional interface that reflects the quality of the platform and instils confidence in senior decision-makers evaluating enterprise software.

Custom illustrations: We designed a collection of twenty bespoke illustrations that simplify complex software concepts while accurately communicating the platform’s capabilities. The illustrations provide visual interest without oversimplifying the sophistication of the software.

User experience: Clear navigation, carefully considered page layouts and strategically placed calls to action guide visitors through the website, making it easier to understand the product offering and request demonstrations or further information.

The End Result

The finished website gives bethebrand a professional digital presence that aligns with the calibre of organisations they serve. The improved site structure allows prospective customers to quickly identify the products and solutions relevant to their business, while the bespoke illustrations create a distinctive visual identity that makes complex functionality easier to understand.

By combining strategic information architecture with a modern, responsive design, the new website positions bethebrand as a trusted technology partner for financial services organisations. The result is a website that not only showcases the software more effectively but also supports lead generation and strengthens confidence in the brand.