Passmore Care Services

The Client

Based in Exeter, Passmore Care Services has been supporting people with learning disabilities for nearly 20 years. Their dedicated team works closely with clients, offering an enabling service that empowers people to maintain choice and control over their daily lives. The company was founded in 2004 by Janice and Neil Passmore, who continue to lead the organisation with passion and care.

With a move to a brand-new office on the horizon, Passmore Care Services approached us to refresh their brand image in preparation for new signage, wall art, and a modern website that would reflect their professional, caring ethos and create an engaging digital presence.

The Brief

The project began with a focus on logo design. The existing logo had served Passmore Care well for many years, so it was important that the refreshed branding paid homage to the company’s history while giving a fresh and modern look for their new premises.

Our graphic design team experimented with multiple logo concepts and typographic styles before presenting a selection to Janice and Neil. After a minor refinement process, the final logo and brand style were approved, locking in colour palettes, typography, and overall brand guidelines.

Using the new branding, we developed a suite of stationery and promotional items, including mugs, coasters, and lanyards. We also conducted a detailed site survey to begin planning the external and internal signage and wall graphics for the new office. The signage strategy included a variety of formats: 3D acrylic logos, cut vinyl, and full printed wall graphics featuring bold brand colours and photography of Exeter and the local area.

In addition, the client desired a modern, user-friendly website to complement their refreshed branding and provide a digital hub for clients, families, and staff. We delivered a website that reflected the updated visual identity while prioritising accessibility, easy navigation, and clear communication of services. This ensured the brand was consistent across both physical and digital touchpoints.

The Result

The final result transformed the new office space into a vibrant and professional environment. The new logo and brand style were applied seamlessly across stationery, promotional items, and large-scale 3D signage both inside and outside the building. Printed wall graphics added striking areas of colour and visual interest, creating an engaging and welcoming workspace for the team.

The new website further strengthened the brand presence, offering a clear, user-friendly platform for clients and their families to explore services and engage with Passmore Care Services online.

The installation was completed in time for the move-in date, and the client was thrilled with the outcome. From initial concept to final installation, the project was a rewarding opportunity to guide and shape the new brand while utilising our expertise in print and large-format signage. The refreshed brand perfectly reflects Passmore Care Services’ values and provides a stunning, cohesive identity for their future.